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Nouran has worked across finance and property and understands the difference between a deal looking good on paper and being capable of progressing through a real lender, valuation and legal process.
Meet the leadership behind WeFinance HMOs and the standards shaping every client and professional relationship. Property finance is technical. It is also practical, time-sensitive and heavily dependent on good communication.
Strong leadership needs to understand all four.

Her approach to specialist property finance is based on a straightforward principle: the adviser should understand the deal properly before asking the lender to understand it.
That means looking beyond the requested loan and considering the property, borrower, ownership, rental position, valuation, experience, timescale and intended outcome together.
Areas of Expertise
• HMO mortgages and specialist property finance
• Whole-of-market mortgage advice
• Bridging and development finance
• Limited company and SPV borrowing
• Portfolio landlord cases
• Complex borrower and property structures
• Financial planning and protection
• Behavioural finance and financial education
Nouran has worked across finance and property and understands the difference between a deal looking good on paper and being capable of progressing through a real lender, valuation and legal process.
WeFinance HMOs reflects that practical mindset. The aim is not to impress clients with technical language.
That thinking shapes how the brand approaches purchases, remortgages, ownership structures, valuations, conversions and short-term finance.
It is to identify the details that matter, explain them properly and build a finance route around facts rather than assumptions.
Nouran holds a First Class bachelor’s degree and a master’s degree with Distinction from the University of Essex. Her professional qualifications include DipFA, CeMAP, CeRER, CertPro, CPSP, CertLTCP and a Statement of Professional Standing.
She has experience across financial planning, mortgages, protection, equity release, later-life planning and specialist property finance. Qualifications provide the technical foundation. The real value lies in translating that knowledge into advice people can understand and use.

Nouran’s leadership focuses on:
• Understanding the client and transaction before recommending a product
• Building strong, evidence-led advice files
• Challenging generic approaches to specialist lending
• Keeping clients informed during complex transactions
• Giving direct answers rather than comfortable half-answers
• Making technical information easier to understand
• Building long-term relationships with clients and professional partners
• Maintaining strong regulated-advice standards as the business grows
Nouran’s wider professional recognition includes:
• Defaqto Financial Adviser of the Year
• Top Rated Adviser recognition in 2025 and 2026
• Featured in The Times and The Telegraph Top Rated guides
• More than 200 media features and expert contributions
• Regular commentary across mortgages, property, consumer finance and financial planning
This recognition relates to Nouran and Roxton Wealth’s wider work unless expressly stated otherwise.
